Compliance Management, Privacy

Google sets plans to move all ads over to HTTPS

After already making HTTPS encryption the default on search, Gmail, YouTube and Drive, Google will now be implementing HTTPS on its ad products.

All YouTube ads were moved to HTTPS at the end of 2014, and the company hopes that by June 30 it will have the “vast majority” of mobile, video and desktop display ads served to the Google Display Network, AdMob and DoubleClick publishers encrypted, according to a blog post.

Additionally, advertisers using any Google buying platforms, including AdWords and DoubleClick, will be able to serve HTTPS-encrypted display ads to all HTTPS-enabled inventory.

“With these security changes to our ads systems, we're one step closer to ensuring users everywhere are safe and secure every time they choose to watch a video, map out a trip in a new city, or open their favorite app,” the company said.

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