Palo Alto – The rise of the XDR market: Tracing its growth and debunking its myths

On-Demand Webcast|1 Hour

In 2018, Palo Alto CTO Nir Zuk coined the term XDR – extended detection and response. Since then, the market for this security toolset – designed to unify, correlate and prioritize threat information gathered across all network data points – has taken on a life of its own. Now, organizations are hungry to know if XDR is the right approach for them, and how they stand to benefit.

In this webcast, XDR’s originators, Palo Alto Networks, will provide perspective on the technology’s latest evolution, while dispelling misconceptions about the current state of the XDR market. The session will examine XDR’s capabilities and business value, explain how XDR supplements threat hunting efforts, and reveal how end users can generate a meaningful response after an incident is detected through XDR.



Parker Crook

Technical Marketing Engineering Director

Palo Alto Networks

Parker Crook is a Technical Marketing Engineering Director for Cortex Products at Palo Alto Networks. With over 15 years in security, his career spans various roles across network and endpoint security where he has worked with numerous Fortune 500 companies to architect security solutions and implement threat hunting best practices.


Peter Havens

Director of Product Management 

Palo Alto Networks

Peter has been developing, architecting and leading product management and marketing for enterprise software and security services for 20 years and currently leading tech evangelism for Cortex cybersecurity products. Prior to Palo Alto Networks, Peter led product management for leading vendors in the Enterprise Mobile Management and Identity and Access Management spaces.


Bradley Barth

Director of Community Content

CyberRisk Alliance

As director of community content at CyberRisk Alliance, Bradley Barth develops content for SC Media online conferences and events, as well as video/multimedia projects. For nearly six years, he wrote and reported for SC Media as deputy editor and, before that, senior reporter. He was previously a program executive with the tech-focused PR firm Voxus. Past journalistic experience includes stints as business editor at Executive Technology, a staff writer at New York Sportscene and a freelance journalist covering travel and entertainment. In his spare time, Bradley also writes screenplays.

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