London-based security awareness firm CybSafe has pulled in a $28 million investment in a Series B funding round led by Evolution Equity Partners, SecurityWeek reports. CybSafe, which has been seeking to improve human cyber risk management through behavioral science and data analytics, will be using the newly-secured funds to hasten product development and facilitate the expansion of its workforce to include cybersecurity experts, data scientists, behavioral scientists, and software engineers. New markets, including the U.S., are also part of the company's expansion plans, according to CybSafe. "CybSafes disruptive approach tackles a complex problem with a simple solution. They design their products with the user in mind, ensuring they are tackling the cause rather than simply treating the symptoms of cyber risk. CybSafe goes far beyond traditional compliance driven approaches to security awareness, and instead focuses on delivering a genuine reduction in human cyber risk," noted Evolution Equity Partners' Karthik Subramanian.