Soon to be the most restrictive privacy law in the U.S., the California Consumer Privacy Act is set to take effect in January 2020. And companies that sit back and assume their compliance with GDPR is enough to meet the new legislation's high expectations are in for a rude awakening, warned a panel of privacy executives at RSA 2019.

"This is not the time to take a wait-and-see approach," said Ruby Zefo, chief privacy officer at Uber, in a conference keynote session. "It’s here, it’s not going to change very much in my opinion, unless it’s to get more onerous for businesses, so you really should start prepping now."

"Absolutely, if you’re not already started, now is the time," said Kalinda Raina, senior director and head of global privacy and LinkedIn.

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