Customer identity and access management (CIAM) enables organizations to securely capture and manage customer identity and profile data, as well as control customer access to applications and services. But how does it work and what must security teams know when considering investments to secure customer access and experience? This eBook will explore that, including the need for robust identity proofing to accommodate bring your own identity (BYOI), the importance of identity auditing, and a series of best practices to help security teams:
• Build authentication and identity authorities that unify customer data and create seamless customer experiences
• Lead with self-service registration and profile management followed by progressive profiling and personalization
• Offer MFA and support passwordless authentication to mitigate account takeover.