In the past year, relentless cyber threats emphasized the need for heightened security. Organizations must not be complacent; instead, they should invest in adaptable threat intelligence to combat evolving adversaries. Surprisingly, many organizations lack functional threat intelligence operations, relying on ad hoc methods. Implementing robust threat intelligence is challenging due to cost and integration issues. This research explores how cybersecurity buyers assess current efforts and what they seek in a flexible Cybersecurity Threat Intelligence (CTI) platform. The report aims to spark a conversation on addressing this chaos with help from experts and industry leaders.